COKE X LOTR CAMPAIGN
The campaign uses the pop culture icon, Lord of the Rings, to leverage the Classic Coke through various mediums. In the Lord of the Rings, the One Ring is coveted by many as it was forged to gain domination over Middle-Earth. The idea was to parody the Coke as being "the precious" and to push the Coke as the one soda that rules over all sodas.